There are many food blogs online. You must consistently produce quality content to make your blog stand out. Here’s all I have to say about publishing high-quality content. Let’s get to the point…
Get to the Point
These are the questions to ask when you’re writing a blog post:
- What are the selling points of this recipe?
- It isn’t easy to describe it to someone who has not had the pleasure of tasting it.
Most internet users scan articles, so it is crucial to keep your content concise and clear. It’s also helpful to write with a personal touch to make connections with your readers. Sally’s Baking Addiction was launched in 2011 with a small photo of the recipe and a few sentences explaining it. I started to feel more comfortable typing lengthy posts, which made me yawn when reading them. Ha! My blog has found a happy middle ground between factual and personal.
Find a Solution to a Problem
Is your method of roasting chicken faster or more flavorful? Is your chocolate chip cookie recipe just one bowl? Is your chicken alfredo just as rich but half the calories? Find common kitchen problems and solve them for your readers. This makes a great blog post.
Blog posts that feel like we are having a conversation are my favorite. Your readers should feel empowered and comfortable, so make sure your content is relatable and fun. While many food bloggers focus on recipes, they also post various posts about their personal lives. All mine are in my Lifestyle section. People are naturally curious about others; making connections online is always great. You can share as much as you like.
Take a break if you feel you need more motivation. Take a break, get out, and explore new places, adventures, and things. Get new cookbooks and cooking magazines, or catch a new cooking program. Visit new restaurants to get inspiration from their menu. There are many resources out there. Write down any ideas that grab your attention. I keep a running track of all my recipe ideas on my phone.
You might also find it challenging to develop a new recipe or blog post idea. Think of things you know and others don’t. Do you know how to cook a perfectly soft-boiled egg every single time? I don’t. Are you able to create a delicious homemade tomato sauce? Please share your tips. Think about all the things you are good at, and then share them!
You could also go back to your archives and recreate a recipe with better results. You may have a few recipes that could be better than you would like. Try them again, and make changes. Make sure you perfect the recipe before publishing it again. Describe to your readers what changes you made and the reasons. I explained to my readers why removing the extra egg yolks and chocolate chips from chocolate chip cookies was essential. It was a popular post on my blog and received lots of positive feedback from curious bakers.
Overcoming writer’s block
There are many beautiful blogs on the internet with gorgeous writing and stunning photos. Sometimes I don’t know what to write to grab your attention. Sometimes my thoughts flow out of me, and my fingers get tired from typing so fast. Some days, not so much.
Writing is the most rewarding thing you can do.
Walk away if you are having trouble expressing yourself. Take a walk, get a snack, read a book, wash your clothes, or have tea. Your mind may be clearer when you return to work. This isn’t a new idea or groundbreaking, but it can help to take a break and reset your mind. Why not publish content that takes you several days to create rather than a poorly written blog post in a matter of hours?
My favorite two words to use in each blog post
This is what I discovered after reading this informative article. I incorporate the practice into every blog post.
This cookie recipe is simple and quick. It will save you time shopping for gifts and wrapping them.
The sentence below contains both adequate words:
What if I said, “I like this cookie recipe.” That’s not engaging or convincing. My recipes are being promoted to my readers, so I focus on their needs and wants.
“You is the most powerful word in English regarding engaging content. People are interested in their needs and want to be heard.” Although it may sound harsh, the truth is that your readers will only begin to care about you once they have received exceptional value from your blog.
When you’re typing, ask yourself why after every sentence. Your responsibility as a food blogger is to describe as accurately as possible the ingredients and processes. Why did you brown butter? Why did you choose frozen raspberries over fresh ones? What was the reason for this oven temperature? Why are these cookies so soft?
Start with muffins at a high temperature, then reduce the oven temperature after five minutes. The first hot oven temperature will quickly lift the muffins, creating a tall muffin top .”
Your reader should be placed in the position. Make them feel like they are cooking the recipe. Then explain why they are doing it. All of us are curious souls!
My least favorite word to use
I have used this sentence on my website: “These cookies taste so good!”
What does “yummy” really mean? Is it soft? Are the cookies soft? Are the rolls soft? Is the cinnamon spice added? Be descriptive to let readers know what to expect.
How to write a recipe
Your blog will likely be about recipes if you are a food blogger. It is essential to write recipes in a professional, clear format.
Here are some key points to keep in mind:
- In the order they were used, write the ingredients
- Indicate the egg’s size (large? Medium is a good size for eggs.
- To break down fractional measurements, use “and”. It may be difficult for an average person to comprehend 1 1/2 cups. It might be easier to write 1 and 1/2 cups.
- Include serving sizes.
- Include instructions for freezing and storing. This is a great idea for almost everyone!
Keep in mind: Quality is more important than quantity.
It’s different from how much content you produce that’s important. It doesn’t matter if you publish new blog posts every day. But if it needs to be quality content, then who will read it?
Your content will be more memorable if it is high quality, such as food photography, writing, and originality. You can start small and grow. Food blogging isn’t a destination, it’s a journey.